Subscriptions
All your subscription KPIs, calculated automatically from Exact Online.
How much recurring revenue do you have, where does your growth come from and are you keeping your customers? RecurBoard works it out every hour from your subscriptions in Exact Online Subscription Management. No Excel, no double-checking formulas.
ARR/MRR · NRR/GRR · Churn · Cohorts · LTV/CAC
ARR
€298,400
▲ 18.2% YoY
MRR
€24,867
▲ 18.2% YoY
NRR (LTM)
108%
▲ 3pp
Logo churn (LTM)
2.1%
▼ 0.3pp
Not just for software companies. RecurBoard works for any business that invoices subscriptions or contracts through Exact Online.
MRR or ARR
Look at your revenue the way you invoice.
One business thinks in monthly amounts, another in annual contracts. In RecurBoard you choose whether your dashboard shows your recurring revenue as MRR (Monthly Recurring Revenue) or as ARR (Annual Recurring Revenue).
The numbers themselves don't change: ARR is MRR times twelve. You only choose the view that best fits how you talk about your business. The whole dashboard follows your choice. The setting is per user: you look in ARR, your colleague in MRR. You can switch back at any time.
Show recurring revenue as
Applies to your whole dashboard · just for you
ARR
€298,400
▲ 18.2% vs. last year
New
+€25,700
Expansion
+€32,500
Contraction
−€4,300
Churned
−€8,000
ARR Bridge · Sep 2025 to Aug 2026 · €252,500 → €298,400
Growth
See exactly where your growth comes from.
Revenue in your P&L tells you what happened. Your recurring revenue tells you where you're heading. RecurBoard breaks down every euro of change, month by month.
ARR and MRR
Annual and Monthly Recurring Revenue: your yearly and monthly recurring revenue, calculated automatically from your active subscriptions. With growth compared to last year.
Committed MRR
Revenue you can already count on: subscriptions already invoiced in advance for future periods, and signed subscriptions that haven't started yet. So today you already see where your MRR is heading.
ARR Bridge
Your ARR movement split into New, Expansion, Contraction and Churned. Are you growing through new customers, or because existing customers buy more?
Retention
Are you keeping your customers, and their revenue?
A small rise in churn has a big effect over time. If you see it every month, you can correct course before it shows up in the annual accounts.
Net Revenue Retention
108%
Above 100% you grow even without new customers. Including upgrades, downgrades and cancellations.
Gross Revenue Retention
95.1%
How much revenue you keep without expansion. Shows how well you hold on to your base, with a maximum of 100%.
Logo churn (LTM)
2.1%
LTM stands for last twelve months. The share of customers who cancelled in the past 12 months: 8 of 385 customers.
ARR churn (LTM)
3.2%
The share of recurring revenue that disappeared through cancellations. Including downgrades (Total ARR churn): 4.9%.
The line in the bar marks 100%, on a scale of 50% to 125%.
Cohorts
Which customer groups stay longest, and grow the most?
RecurBoard groups customers by the quarter they started in and follows them from then on. So you see whether new customers perform better or worse than your older ones, and which period brought you the best customers.
ARR cohort
How much of a cohort's starting revenue is still there. Above 100% those customers now buy more than when they started.
Customer cohort
How many customers of a cohort are still customers, regardless of what they buy.
| Start | Q0 | Q1 | Q2 | Q3 | Q4 | Q5 | Q6 | Q7 |
|---|---|---|---|---|---|---|---|---|
| Q3 2024 | 100% | 103% | 105% | 106% | 108% | 110% | 111% | 113% |
| Q4 2024 | 100% | 102% | 104% | 107% | 108% | 109% | 111% | |
| Q1 2025 | 100% | 101% | 103% | 104% | 106% | 107% | ||
| Q2 2025 | 100% | 104% | 106% | 108% | 110% | |||
| Q3 2025 | 100% | 102% | 105% | 106% | ||||
| Q4 2025 | 100% | 103% | 104% | |||||
| Q1 2026 | 100% | 102% | ||||||
| Q2 2026 | 100% |
Q0 to Q7: quarters after start. The darker, the higher.
Unit economics
Is your growth profitable?
What does a customer bring in, what does it cost to win them and how quickly do you earn that back? RecurBoard combines your subscriptions with your costs from the general ledger.
ARPA
€60
Average Revenue Per Account
The average recurring revenue per customer per month.
LTV
€4,320
Lifetime Value
The revenue a customer brings in on average over their whole lifetime.
CAC
€1,150
Customer Acquisition Cost
What it costs in marketing and sales to win one new customer.
Earnback period
19 mo
Payback period
How long it takes for a new customer to earn back their CAC.
LTV/CAC ratiohow many times a customer earns back their acquisition cost
3.8×
CAC comes straight from your general ledger. RecurBoard adds up your marketing and sales costs through the cost centres in Exact Online and divides them by the number of new customers. You don't have to enter anything by hand. More about Financials →
How we calculate
Calculated transparently from your own subscriptions.
Every KPI can be traced back to the subscriptions and changes in your Exact Online administration.
Source: Subscription Management
RecurBoard reads your subscriptions, terms, amounts and changes from Exact Online Subscription Management.
Converted to a monthly amount
An annual or quarterly invoice counts as the matching monthly amount. So your MRR is comparable, however you invoice.
One-off revenue doesn't count
Installation, consulting or project fees aren't recurring revenue and stay out of MRR and ARR.
Every change gets a label
New, upgrade, downgrade or cancellation: that's how your ARR Bridge builds itself, month by month.
Churn over the last 12 months
We calculate churn over the last 12 months (LTM), so one outlier month doesn't distort your picture.
Updated every hour
New subscriptions and cancellations in Exact Online show up within the hour. About the connection →
Frequently asked questions about subscription KPIs
Can I choose whether I see MRR or ARR?
Yes. In the settings you choose whether your dashboard shows your recurring revenue as MRR or as ARR. Choose MRR if you mostly have monthly subscriptions, and ARR if you work with annual contracts. The whole dashboard follows your choice. The setting is per user, so every colleague chooses for themselves. The underlying numbers stay the same, and you can always switch.
What's the difference between MRR and Committed MRR?
MRR is the recurring revenue from subscriptions running now. Committed MRR looks ahead: it counts subscriptions already invoiced in advance for future periods, and signed subscriptions that haven't started yet.
How does RecurBoard handle annual invoices?
An annual subscription counts as a monthly amount: a €1,200-a-year contract is €100 MRR. That way your MRR doesn't swing with your invoicing rhythm.
What is a good NRR?
Above 100%, revenue from existing customers grows, even without new customers. Below 100%, you need new customers just to stand still.
Why do you calculate churn over the last 12 months?
Monthly churn swings a lot, especially with a smaller customer base. Over 12 months you see the real trend, and seasonal effects like summer churn don't disappear.
What do I need for CAC (Customer Acquisition Cost) and payback period?
Cost centres in Exact Online where you book your marketing and sales costs. RecurBoard takes those costs straight from your general ledger. Not using cost centres yet? You set them up once.
Does this work if I'm not a software company?
Yes. RecurBoard works for any business that invoices monthly or annually through Exact Online Subscription Management, such as gyms, cleaning companies, installers with maintenance contracts and insurance brokers.
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